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My Dos and Don’ts of Content Curation

Posted on: November 23rd, 2016 by Hira Fahad No Comments

In 2016 a huge dramatic change has been seen in the way of blogging. It seems that Google has changed his views and unethical techniques are being considered as very useful white hat techniques, especially in regards of Google favorite term Content Curation.

What do we mean by Content Curation

Content Curation is a widely adopted blogging technique in 2016 by which one can copy content from others blog and can paste it in our own blog with a link back to the original content page…

What about the Google Duplicate Content, excessive outbound linking and link farm penalties?

So, What the heck is going on? Is Google Going Mad or we are not getting Google views in the right directions?

Before giving the answers, I will explain why Google encourages curated content.

  1. To Support writer’s opinion
  2. To gather and list down more information than the curated content sources have.
  3. To give credit to the writer of the curated content for sharing his ideas.

To achieve the above-mentioned qualities we should always remember these Dos and Don’ts of Content Curation:

Note: These are my suggested guidelines and I am open for any suggestions to make it much better.

 

Shouldn’t Do This

Should Do This

Don’t use Content Curation technique to fill your blog posts. Curated content should always be used as a referencing material to support your wordings.
Don’t copy images from curated content source pages Make your own infographics or images. by purchasing premium or editing label to reuse image.
Never copy 100% of the post content from other websites The curated content ratio should be 70 / 30 ( 70% of your written content / 30% of the curated content pieces.
Never copy all content for a single post from a single website Place curated content pieces from at least 3 to five external sources.
Don’t just copy paste the content with a link pointing to the source page. Use blockquote tag for most of the curated content pieces and place the source page link in the cite=”” attribute.
Don’t place excessive external links in href=”” tag pointing to each of the source pages. Only place links in anchor text to very high authority or well-known website source pages.
Don’t copy the post Title from any of the copied content source pages titles. Make a unique page title related to your topic
Don’t forget to reference to source website Write a reference line just before placing the blockquote content. Because visitors can’t see the source page link placed in cite=”” attribute. That’s why copying the content without referencing the source website title / Author name visible for visitors is not an ethical way.
Don’t use the website name as a copied content source especially when the website has a wide range of general topics.
For example, if you have curated a piece of content from about.com then don’t write your reference link as: According to About.com
Find the author name of the curated content you are going to place in your post. And create the reference line as:
1. According to John Micheal, an author of About.com
2. As John Micheal, an author of About.com, has mentioned in his post THE-POST-TITLE-HERE
don’t copy all the points from a single curated content source. For example, if a curated post has 13 tips / 10 reasons or etc on your targeted topic then don’t curate / reference all the points from that single source page. Even if you like all the points from a single source find the same points from other web sources, rewrite them in your own wordings and use references curated pieces from different source pages for each of the point or etc…
Don’t give the similar amount of information as compared to the Curated content source pages.
For example, if you have found a post with 13 tips on the topic. Then don’t place only those 13 tips.
find more from other source and you can also skip some less important tips from the 13 tips. So that, Google will consider your content more informative and complete in nature.

 

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